You Can't Fake EEAT, But You Should Still Show It
Many SEOs misread John Mueller’s take on EEAT. Read and learn why showing real authority and expertise still matters, even if it's not a ranking factor.
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Why You Shouldn’t Care So Much About Clicks in AI Search
AI tools like ChatGPT and Google’s AI overviews are changing search. Learn how to stay relevant by focusing on brand presence, not just clicks.
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