I'm Troy Van Camp, an SEO consultant based in Los Angeles, California. I help businesses solve the problems that keep their websites from showing up in search, bringing in traffic, or converting well. I also write about SEO here on my blog, where I break down what's changing and share new SEO strategies.

I've worked with organizations of all sizes, from enterprise brands to small businesses. At Red Door Interactive, I worked on SEO for clients like Charles Schwab, Bosch, San Diego County Credit Union, and Rady Children's Health.

Today I lead SEO and AI search optimization in-house at Boostlingo.

I like to figure out what actually makes an impact. That means testing, measuring, and not assuming something works just because it's popular. I see SEO as a hands-on process where the best results come from trying things, analyzing the outcome, and adjusting based on what you find.

If you're running into technical issues, working with outdated content, or unsure what to focus on next, sometimes it helps to get a second opinion. I keep things straightforward and focus on what's actually worth fixing. If you want to talk through it, feel free to reach out.