I'm Troy Van Camp, an SEO consultant based in Los Angeles, California. I help businesses solve the problems that keep their websites from showing up in search, bringing in traffic, or converting well. I also write about SEO here on my blog, where I break down what’s changing and share new SEO strategies.

I’ve worked with organizations of all sizes, from well-known enterprise brands to small businesses. Most of my work involves technical audits, on-page improvements, local SEO and strategy. I also help clients navigate how AI is changing the way people search and how brands get found.

I like to figure out what actually makes an impact. That means testing, measuring, and not assuming something works just because it's popular. I see SEO as a hands-on process where the best results come from trying things, analyzing the outcome, and adjusting based on what you find.

If you're running into technical issues, working with outdated content, or unsure what to focus on next, sometimes it helps to get a second opinion. I keep things straightforward and focus on what’s actually worth fixing. If you want to talk through it, feel free to reach out.