Off-Page SEO for Brand Visibility in AI Search
AI search is changing SEO. Learn how to build off-page signals, brand mentions, and entity associations to shape your brand’s presence in AI results.
Digital PR Services
I earn coverage on the publications your customers read, along with the backlinks and brand mentions search engines and AI tools rely on.
Why digital PR matters now
Links from respected publications have always been one of the strongest SEO signals. Now there's a second reason to earn them: AI tools lean on trusted third-party sources to decide which brands to recommend, so media coverage shapes how both search engines and AI models understand you. One strong story can earn dozens of authoritative links.
What I do
- Data-driven campaigns built on original research and surveys
- Expert commentary that positions you as a source for journalists
- Reactive PR on trending news where you have something to say
- Targeted outreach to the reporters who cover your space
- Mention reclamation to turn unlinked coverage into links
What you get
You get campaign ideas tied to your SEO and AI visibility goals, the research and press-ready assets behind them, and targeted media lists with personalized pitches. I report on the coverage, links, and brand mentions each campaign earns.
Most programs run one or two campaigns per quarter. For smaller-scale link acquisition, see link building.
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Ready to get started?
Tell me what's going on with your site and I'll tell you honestly whether I can help, and what I'd focus on first.