What Is ChatGPT’s Training Data and How Do You Know if Your Brand Is in It?
ChatGPT pulls answers from two sources: live web results and training data. Learn what went into the training data and how to check for your brand.
AI Visibility Audit
Find out whether AI tools recommend your brand or your competitors, and get a clear plan to improve it.
What the audit answers
I benchmark how ChatGPT, Gemini, Perplexity, Copilot, and Google AI Overviews talk about your brand. The audit shows how often you're mentioned or cited for your buyers' questions, whether AI tools describe you accurately, which competitors get recommended instead and why, and whether AI crawlers can access and understand your site.
What I review
- Prompt benchmark across category, comparison, problem, and brand questions
- Brand accuracy and signs of how you're represented in training data
- Citation sources that AI engines rely on for your topics
- Technical access for AI crawlers, including robots.txt, CDN rules, and rendering
- Content and entities using embeddings and NLP analysis
What you get
You get a visibility scorecard by platform, topic, and competitor, with any inaccuracies in how AI tools describe you flagged. Every recommendation goes into a roadmap ranked by effort and impact, and we walk through it together on a call with your team.
After the audit, I can set up ongoing LLM visibility tracking that re-runs your prompts on a schedule and reports on mentions, citations, and share of voice.
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Ready to get started?
Tell me what's going on with your site and I'll tell you honestly whether I can help, and what I'd focus on first.