Generative Engine Optimization
GEO and answer engine optimization focused on one outcome: getting your brand cited and recommended in AI-generated answers.
Explore Generative Engine Optimization
AI Search Optimization Services
I help brands get found, cited, and recommended in AI search, including ChatGPT, Google AI Overviews, Perplexity, and Gemini.
Missing from AI answers?
Traditional SEO still supports AI visibility, but AI search adds new ways to get left out. You can rank well in Google and still rarely get mentioned in ChatGPT or AI Overviews. Clicks drop as AI answers absorb your queries, AI tools recommend competitors or describe you inaccurately, and there's often no clear way to measure or report on any of it.
How I approach AI search optimization
I treat AI search optimization, sometimes called AI SEO, as a layer on top of a strong SEO foundation, not a replacement for it.
- Benchmark how often AI tools mention and cite you, and who they recommend instead
- Fix access for AI crawlers and close rendering and structured data gaps
- Strengthen entities and content using embeddings and NLP analysis
- Build off-site signals in the reviews, articles, and forums AI tools trust
- Track and adjust as AI answers change
What you get
You get an AI visibility benchmark across the major AI platforms and an analysis of which competitors and sources they rely on instead. From there, I build a prioritized roadmap covering technical, content, entity, and off-site work, then help implement it and track progress over time.
Most clients start with an AI visibility audit, then keep me on to run the program. If citations are your main goal, see generative engine optimization.
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Ready to get started?
Tell me what's going on with your site and I'll tell you honestly whether I can help, and what I'd focus on first.